We live in an age where people are more likely to watch a video on how to fix their DIY problem rather than read a manual. 70% of viewers on the internet watch videos for help with a problem. We remember 95% of the content of videos we watch as opposed to 25% of information we read.
Video can be a simple yet incredibly powerful tool.
A lot of people are time-poor these days - especially employees.
Many of us don’t have the time (or inclination) to wade through booklets and websites. Giving the key messsages in a short 90-second video can give employees enough information to take the next step.
We can turn something daunting into something easy and simple to consume and that connects with people.
The wonderful thing about video and animation is that it’s so adaptable. No matter what the subject matter, video allows you to use humour, emotion and imagination to tell your story in a way that you can't achieve on paper.
Here’s just some of the ways we can help you:
Telling a story directly to a person is far more powerful than broadcasting to the general viewer. With personalised videos, we can reach out to employees to tell the story of their money and savings with their personal facts and figures. We think that’s pretty smart.
If you find that your people aren’t paying enough into their pension, for example, or they don’t really understand a certain benefit, then video can be used to make these subjects more accessible. Sometimes the clearest and simplest way of explaining the benefit of something is by telling the story through video.
If you're launching your new set of values or wanting to inspire your people with a new way of working, then video can work brilliantly. Through music, pictures and words video can convey the emotional story to connect your employees with what you're trying to do.
Video is often being called the future of content. In fact, 1/3 of online activity is spent watching videos.