Many businesses are competing for the most skilled people within their industry.
That's why developing a strong employee value proposition (EVP) plays such a vital role in both attracting people to and keeping talent.
At like minds we believe a strong EVP will spark existing and prospective employees to embody your values and culture.
It's often during periods of business change and improvement that your employee value proposition will be in the spotlight. That’s because there can be a disconnect at these times between the internal experience of your current employees and the brand and perception on the outside.
Your EVP is your emotional lifeline to your employees (and prospective employees too).
Ultimately, you’ll need to ensure your EVP still makes sense and resonates with your people
We’ll work with you to gather insight from across your organisation, so that together we can understand the current state of your employee value proposition. This can include reviewing things such as:
Once we’ve got to know you and your organisation inside out, we’ll create a draft of your new or updated EVP which articulates the key messages.
Doing this gives us a strong foundation on which to base your new or updated EVP and shape it for the future.
This is the really exciting part – bringing your new EVP to life! We’ll design your new EVP brand and concept and show how it works across key collateral that you can use as part of your communciation programme. This will form the basis of your people brand.
Need help with your EVP strategy?Speak to us
Here's how a strong EVP can set you apart:
The Corporate Leadership Council's research supports this, showing that an EVP can: