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Which? Employee Value Proposition


the problem

With a new people strategy and a change of leadership, Which? were reassessing their values and looking to bring one approach and one culture to all three strands of the organisation – consumer, finance and the contact centre. With a vision to bring renewed energy and direction to their work on behalf of consumers, Which? were at the same time developing a new approach to their external brand.​

the solution

Like minds were appointed to connect everything together for employees, and to define and bring the values to life. This meant creating an employee value proposition (EVP) or people promise that would both establish the new ways of working internally and give prospective employees greater insight into what working at Which? is like.​

Like minds worked with senior leaders and employees over six months to engage everyone in the development of their values and their vision for the future. This then fed into the content and themes for their people promise and the creative work we developed to tell the story of the Which? way of life.​



Which? from like minds on Vimeo.